Competitor Domains

Use Competitor Domains when you want to find who competes with a domain in Google search. The step returns the domains that rank for the most of the same keywords, with the number of keywords they share. A typical use is to find a site’s real search competitors, then pass them to Ranked Keywords in a loop to compare keyword lists.

Configuration

Option	Required	Description
Name	No	Label for the step in the workflow canvas.
Domain	Yes	The domain to find competitors for, such as `example.com`. If you enter a full URL, only the domain is used. This field supports workflow variables through Insert Variable.
Language	No	Language of the results, such as English. You can choose from the list or enable Custom Value.
Location	No	The country or region to check. Choose from the list, or enable Custom Value with a numeric location code (for example `2840` for the United States) or a variable that resolves to one.
Domain limit	No	How many competitor domains to return, from 1 to 1000. Defaults to 25.
Exclude very large sites	No	When on, very large general sites such as Wikipedia and YouTube are left out, so the list shows closer competitors. On by default.
When the step fails	No	Controls whether the workflow should Terminate Workflow or Continue if this step fails.

Add this step from the Research group in Search steps…. Competitors come back sorted by shared keywords, highest first. Only organic (non-paid) rankings are counted.

Output

Click Run in the step header to test the step. Fetch Hive shows the domain list in Output after the run completes. Use the variable picker in a later step to insert the exact output path available for that run. The list of competitors is:

{{step_2.output.items}}

The output also includes target (the domain that was looked up), total_count (how many competing domains were found in all), items_count (how many this run returned), and the location_code and language_code that were used. Each item in items includes:

Field	Meaning
`domain`	The competitor domain.
`shared_keywords`	How many keywords the competitor and your domain both rank for.
`average_position`	The competitor’s average rank across the shared keywords.
`organic_keywords`	How many keywords the competitor ranks for in all.
`organic_traffic`	Estimated monthly visits the competitor gets from organic search.

To use the first competitor and its shared keyword count:

{{step_2.output.items[0].domain}}
{{step_2.output.items[0].shared_keywords}}

Example

Add Competitor Domains from the Research group in Search steps…. Set Name to something like Search competitors. Enter your domain in Domain, or click Insert Variable to use a value from an earlier step or workflow input. Choose Language and Location, set Domain limit, then click Run and review the competitors in Output.

Notes

A run returns up to 1000 domains. There is no pagination, so use total_count to see how many more were found.
Hosted runs convert the recorded service cost plus a 6% service fee into task credits. The cost grows with the number of domains returned. See Task costs.

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Configuration

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Example

Notes