Generate and edit your workspace brand profile from a brand URL
Use Brand Kit when you want Fetch Hive to store shared brand context for your workspace. This page starts from a public brand URL, then lets you review and edit the generated profile.
The brand kit flow starts with Brand URL. After you generate the brand kit, the page expands to show editable fields such as Brand name, Brand description, and Brand ICP, plus a competitor list when Fetch Hive finds one.
This is useful when you want your team to reuse the same company context across prompts, workflows, and other workspace features.
Open Settings in the sidebar, then click Brand Kit.
Enter the company site in Brand URL.
Click Generate. If the workspace already has brand data, the button changes to Re-generate.
While generation is running, the page shows a generating state and disables edits.
Wait for the generated profile to appear below the URL form.
Review Brand name, Brand description, and Brand ICP.
Edit any field that needs cleanup, then save the change from the inline editor controls.
Use these fields when you want the generated brand profile to match how your team describes the company.
Scroll to Competitors after the brand profile has loaded.
Review the competitor names, descriptions, and outbound links.
If Fetch Hive does not identify any competitors yet, the page shows an empty state instead of a table.
The page can show an error state if generation fails.
If that happens, check the Brand URL, then run Re-generate again.
You can also end up with a partial result. In that case, update the generated fields manually instead of waiting for a perfect automatic result.
See also: Workspace settings
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