Brand Kit

Define your brand attributes and use them as variables in your Workflow

What is a Brand Kit?

A Brand Kit is a portable persona that allow you to centrally store, manage, and update key contextual information for your LLM-powered workflows. They provide a structured way to maintain and supply essential context about your brand, product, customer, and business, ensuring that any LLM within Fetch Hive has the necessary context to generate content that aligns with your voice and objectives.

By using a brand kit, you can define and improve the context base that trains the LLM on unique characteristics of your business, ensuring that LLM outputs remain consistent, accurate, and on-brand across different workflows.

TLDR; A Brand Kit is a great way to quickly integrate unique data from your company directly into your workflows within seconds.

Creating a Brand Kit

To get started, navigate to Brand Kit in your settings:

Navigate to Settings

Navigate to Brand Kit

From here, simply enter your Company URL and click Generate. It will begin to generate the following data for you:

• Brand Name

• Brand Description

• Brand ICP (Ideal Customer Profile)

• 10x Competitors for your Company

Build your brand kit

Using Brand Kit Data in Workflows

Once your Brand Kit is configured, you can access this information throughout your workflows using Variables. This ensures consistency and saves time when building workflows that reference company information.

Attribute	Variable	Usage
Brand URL	{{brand_kit.brand_url}}	Use the brand URL when referring to the brand to help provide context about the brand.
Brand Name	{{brand_kit.brand_name}}	Use the brand name consistently throughout the content to maintain brand recognition.
About the Brand	{{brand_kit.brand_description}}	Refer to the "About the Brand" section when creating content that requires background information or context about the brand and its offerings.
Customer Profile	{{brand_kit.brand_customer}}	Use the customer profile when creating content to ensure that the messaging and tone are tailored to the brand's target audience.
Competitors	{{brand_kit.brand_competitors}}	Be aware of the brand's competitors when creating content to differentiate the brand.

View your Brand Kit variables in the Workflow editor

Best Practices

• Regular Updates: Review and update your Brand Kit periodically to ensure information stays current

• Verify Generated Content: Always review automatically generated content before saving

• Use Variables: Leverage Brand Kit variables in your workflows for consistent messaging

Troubleshooting

If you encounter issues with Brand Kit generation:

• Ensure the provided URL is accessible and points to your company's main website

• Check that the URL includes "https://" or "http://"

• Try regenerating if the initial results need refinement