# Brand Kit

Use **Brand Kit** when you want Fetch Hive to store shared brand context for your workspace. This page starts from a public brand URL, then lets you review and edit the generated profile.

## Overview

The brand kit flow starts with **Brand URL**. After you generate the brand kit, the page expands to show editable fields such as **Brand name**, **Brand description**, and **Brand ICP**, plus a competitor list when Fetch Hive finds one.

This is useful when you want your team to reuse the same company context across prompts, workflows, and other workspace features.

## How do I generate a brand kit? <a href="#generate-brand-kit" id="generate-brand-kit"></a>

Open **Settings** in the sidebar, then click **Brand Kit**.

Enter the company site in **Brand URL**.

Click **Generate**. If the workspace already has brand data, the button changes to **Re-generate**.

While generation is running, the page shows a generating state and disables edits.

## How do I edit the generated brand profile? <a href="#edit-brand-profile" id="edit-brand-profile"></a>

Wait for the generated profile to appear below the URL form.

Review **Brand name**, **Brand description**, and **Brand ICP**.

Edit any field that needs cleanup, then save the change from the inline editor controls.

Use these fields when you want the generated brand profile to match how your team describes the company.

## How do I review competitors? <a href="#review-competitors" id="review-competitors"></a>

Scroll to **Competitors** after the brand profile has loaded.

Review the competitor names, descriptions, and outbound links.

If Fetch Hive does not identify any competitors yet, the page shows an empty state instead of a table.

## What happens if generation fails or is incomplete? <a href="#brand-kit-failures" id="brand-kit-failures"></a>

The page can show an error state if generation fails.

If that happens, check the **Brand URL**, then run **Re-generate** again.

You can also end up with a partial result. In that case, update the generated fields manually instead of waiting for a perfect automatic result.

See also: [Workspace settings](/your-workspace/workspace-settings.md)


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# Agent Instructions: Querying This Documentation

If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question.

Perform an HTTP GET request on the current page URL with the `ask` query parameter:

```
GET https://docs.fetchhive.com/your-workspace/brand-kit.md?ask=<question>
```

The question should be specific, self-contained, and written in natural language.
The response will contain a direct answer to the question and relevant excerpts and sources from the documentation.

Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.